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Caine’s Arcade Global Cardboard Challenge a Success!

October 08, 2012

Caine's Arcade Global Cardboard Challenge

ProSocial joined the Caine's Arcade team this Saturday, October 6 at the first-annual Global Cardboard Challenge flagship event in Boyle Heights, Los Angeles, CA to officially launch the Imagination Foundation.

Over 500 Angelenos from across the city attended the event, including Mayor Antonio Villaraigosa, who welcomed attendees and praised now-10-year-old Caine Monroy and filmmaker Nirvan Mullick for their efforts in promoting creativity and entrepreneurship in young people around the world.

In the end, the young and the young at heart all over the world participated in over 270 events in 40 countries, engaging tens of thousands of kids in cardboard creativity. ProSocial played a critical role in developing strategy for the launch of the Imagination Foundation and galvanizing nonprofit, corporate and media partners both locally and nationally to support the Cardboard Challenge and engage their communities in organization's mission.

Click the following links for some highlights of the coverage and partnership support the event recieved:

Additional partners included Big Brothers, Big Sisters, YMCA of the USA, Echoing Green, Crayola, Blick, Children Now and Variety.

For photos and videos of Global Cardboard Challenge events around the world visit the Imagination Foundation's tumblr at