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How to Win Fans & Influence People

January 25, 2018

In 2017, everyone was following stories about social-change movements, including the Women’s March, #MeToo, and the NFL Anthem protests. But here’s some social-change news from the past year that maybe you haven’t seen: a sampling of the latest findings from research about advocacy, storytelling, and audience building, revealing evidence-based ways to make an impact.


Stories We Expect to See in 2018

January 25, 2018

How will entertainment media relate to social issues in the year ahead? Here are just a few anticipated themes.


On the Spectrum, On TV

October 23, 2017

Two new television series have hit the mainstream with a dose of reality for the 1 in every 68 people in the United States who are diagnosed on the autism spectrum, and their families, friends, and colleagues. 

The Purpose Challenge Has Launched!

October 23, 2017

Back in July, we told you we were working on an innovative philanthropic initiative aimed at high school students. Now, ThePurpose Challenge is live and online at A partnership between ProSocial and UC Berkeley’s Greater Good Science Center, with support from the John Templeton Foundation, the project draws on decades of research into the roots and benefits of purpose, which is linked with health, longevity, success, and life satisfaction.

We Salute Richard Linklater’s New Movie About Veterans

October 23, 2017

Last Flag Flying isn’t your typical Hollywood military drama. There are no explosions or intense battle scenes. In the classic fashion of director Richard Linklater (Boyhood, Before Sunrise, Dazed and Confused), the action revolves around the main characters’ stories, shared history, and banter with one another.

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