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We’ve Moved!

October 21, 2016

Office sweet office: ProSocial has a new home. As of October 1, we’ve relocated 2.3 miles away from the Santa Monica work space where we’ve spent the past three years. We’ve come a long way since launching out of the house of our founder and CEO, Meredith, nearly a decade ago. With two spacious floors to ourselves, this is our biggest office yet.

As an environmentalist who believes in keeping things out of the landfill, Meredith is an avid user of Craigslist, which has come in handy as we do a bit of decorating (reclaimed wood farmhouse table for team meetings? Score).

Our new address is 1625 Stanford Street, Santa Monica, CA 90404, and we’ve still got our same-as-usual phone number: (310) 826-0123.

Whether we’re working on a cause-related media project, philanthropic initiative, or corporate responsibility goal, you’ll find us here.




Vote to Support Survivors of Sexual Assault

October 21, 2016

Sometimes, the work we do at ProSocial involves bringing broader attention to a worthy but woefully under-the-radar issue. Other times, we’re working to make a difference on an entrenched problem that’s already all over the news and on everyone’s mind. That was the case recently as we spent three and a half months working on the subject of sexual assault against the backdrop of Bill Cosby, Brock Turner, and Donald Trump making headlines for sexual offense charges.

Working with a client who was raped and now seeks to make a positive impact in this space, we reached out to experts at numerous organizations such as RAINN (Rape, Abuse & Incest National Network) and It’s On Us (a White House initiative to end campus sexual assault), interviewed survivors of sexual violence and their friends and partners, and analyzed the resources available for sexual assault survivors so we could identify gaps in the system.

As we’ve seen in recent news, more and more people are coming forward to share their experiences with sexual assault and to take a stand against it. Just this month, President Obama signed the Bill of Rights for Sexual Assault Survivors, which makes it easier for rape victims to obtain medical evidence and for the evidence to be preserved at no cost to them until the statute of limitations for pressing charges expires.

But only a third of sexual assaults are reported to police, according to RAINN. Research suggests that many victims don’t report what happened because of cultural rape myths—they believe it was their fault or they should have done more to stop it. Those who do speak up often face scrutiny or are accused of lying, though recent research into 10 years of sexual assault cases found that in fact, law enforcement classified only 5.9 percent of them as false reports. A friend of our client’s admitted to not believing her at first and later deeply regretted not showing support initially.

Our client is now developing a digital tool that provides innovative support and resources to people who have experienced sexual assault, as well as their allies. Watch her video, read about her vision, and vote to help her win a grant to pilot this platform. (A “Vote Now!” button is below the video to the right, and social media sharing buttons are on the top right of the page.) Voting ends Tuesday, October 25, at 5 p.m. Pacific/8 p.m. Eastern/7 p.m. Central.




Getting to Know Bagel: Our Office Dog

October 21, 2016

One of our esteemed colleagues happens to be canine.

Backstory: In August 2015, mild-mannered mutt Bagel became a family pet for ProSocial’s CEO, Meredith, and her husband and their two boys, soon after an animal rescue organization in Los Angeles, Wags & Walks, found the dog living on the streets and determined she’d been deliberately abandoned by her owners. She immediately became an integral member of the ProSocial team and comes to the office nearly every weekday.

Why Bagel: The name Bagel is interesting, and may seem to reflect Bagel’s lightly toasted–looking fur color, but if you ask Meredith, the choice was actually very simple: “That’s what happens when you let your 7-year-old and 10-year-old name the dog.”

Current work project: Right now, Bagel’s biggest project is overcoming separation anxiety. Since Bagel had an uncertain upbringing, she struggles when left alone for even the shortest periods of time. Bagel’s a hard worker, though, and with the help of all of us (it takes a village to raise a dog), she’s learning that we’ll always come back to her after our lunch breaks—no anxiety necessary.

Work style: Bagel shows up to the office with a positive, can-do attitude. She’s highly affectionate and she’s always there to sit in our laps while we research, strategize, and carry out campaigns for our clients. Bagel has been known to sit in on client meetings, attend weekly team brainstorm sessions, and provide the perfect excuse for a much-needed work break. Luckily, she is one of the least “barky” dogs we’ve ever known, so we don’t expect you’ll hear her in the background on our office phone calls, but chances are she’s curled up by our desk, right there with us.




Our Summer Reads (and Other Finds)

July 18, 2016

We never underestimate the power of a compelling story to educate and inspire action. Here’s what ProSocial’s reading, watching, and listening to this summer.




Dollars and Sense

July 18, 2016

What kids learn about money as they grow up ultimately will affect both their finances and their futures. For the past few months, we’ve been looking into the financial lessons children and teens pick up from parents, schools, and the surrounding culture, and how commonly young people are left under-equipped to navigate adult financial responsibilities and opportunities.




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