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Women Rule! Women Rule!

Our Assignment

A nonprofit organization that strives to ignite the leadership of women in business and politics, the White House Project connects, coaches, and educates rising young professional women to activate the ambition, creativity, and technical skills necessary for innovative and effective leadership. Yet, it wasn’t until the heated 2008 election season – with Hilary Clinton as a leading contender in the presidential race – that the nation engaged in a widespread discourse about gender disparity and women in positions of political leadership.

Hoping to harness the energy surrounding this pivotal moment to advance women in leadership, ProSocial stepped in to help the White House Project expand its reach beyond the political and business arenas. Using O, the Oprah Magazine as a platform to connect with a diverse audience, we brought together an eclectic group of women, each with a world-changing idea, as part of the first-ever Women Rule! initiative. By linking this group of women with the expertise of the White House Project, we gave them the tools and the confidence to turn their ideas into action.

"Meredith Blake and the team at ProSocial have a talent for cleverly bringing cross-sector stakeholders to the table, facilitating smart conversation between the corporate, entertainment, and nonprofit worlds that – quite simply – isn’t happening often enough." Janice Lenehan
Past Worldwide Director, Employee Assistance
Johnson & Johnson

Our Results

Our research uncovered particular needs for leadership training, networking and mentorship, and we designed our campaign accordingly. We built partnerships with O Magazine and American Express, and together we designed and implemented the Women Rule! Conference. We selected 80 women from more than 3,000 applicants, and all applicants were offered support through a sustainable networking platform to connect with and support each other through their individual endeavors. Meanwhile, the initiative and the stories of the selected women inspired others across the country through multiple features in O, an unprecedented amount of real estate across three issues, along with significant coverage online.

The impact of the Women Rule! Initiative lives strong today. From the conference, attendees garnered critical skills to transform their communities and the world. Some participants founded businesses or became champions of political or organizational change; others created art or developed new ways of thinking and doing. All continued their work as thought leaders across fields and sectors. And they continue to do so, leading their communities as advocates, entrepreneurs, and teachers.